UGG NY Flagship

530 Fifth Avenue, New York, NY 10036

Architect of Record Team: Quezada Architecture
Design Team: Florencia Pita & Co.

Photography by John Bartelstone, Michal Czerwonka, and Evan Joseph

Material Features:
Custom terrazzo (made with bio-polymer) / Steel frames incorporating lighting, glass shelving, mirrors, custom UGG logo screens and store graphics / Built-in benches with device charging stations for guests / Custom milled wall panels derived from UGG shoe soles
‘To recreate the experience and ethos of California, the architects looked to architecture, art, film and literature. The Eames’ mid-century case study house, in which a steel structure and modular “kit of parts” were employed to create an open and flexible space that existed in harmony with nature, inspired the layout of the brand’s new headquarters. The quality of light and landscape in California inspired both a glowing LED wall and the store’s soft, curving contours. Like the work of Ed Ruscha and David Hockney, the architects sought to achieve more than just a snapshot of California, rather, a more layered image of California and its ideals, guided by openness and flexibility.’

Jonathan’s role was to design the transformable fixture & POS on the first floor, render visualizations, and develop prototype models.